Whilst some luxury brands such as Burberry were initially reticent about using shopping sites such as TMall because of trepidation over the ‘grey’ market, the ecommerce site could well be one of the most beneficial platforms for smaller, lesser known Western brands to set up if they want to reach the breadth of Chinese citizens.
Continue reading Why TMall is the Future for eCommerce in China
Taobao, the eBay style customer to customer e-commerce strand of Alibaba online shopping, has created its own social app called Weitao designed to give more interaction between buyers and sellers on the platform.
Continue reading Is Weitao the Perfect Mix of Social Media and e-Commerce? #TaoBao
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