Tag Archives: Brand

How Chinese Social Media is Changing Online Shopping in China

It used to be that your average netizen in China would hook onto one brand and stay with it… not any more

Lately, though, with the rise of social media platforms like WeChat and Weibo and online shopping through internet giants like Alibaba, greater choice has meant that China’s ever growing online army are more likely to follow several brands.

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Top 5 Chinese Social Media trends for brand

Western brands that are trying to get to grips with social media in China know that it is a fast paced and often complex arena and, with nearly 600 million users and a year on year growth of over 165% for mobile shopping, it’s something they have to work hard to keep up with.

Here is our top trend for 2014:

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How Brands Have to Adapt their Marketing in China

Brands have long been aware that what sells here in the West doesn’t necessarily sell that well in the East and nowhere is this more noticeable than in China.

Often seen as cut off from the rest of the world, the country represents one of the biggest retail markets for brands and succeeding in it is something akin to the Holy Grail.

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