It used to be that your average netizen in China would hook onto one brand and stay with it… not any more
Lately, though, with the rise of social media platforms like WeChat and Weibo and online shopping through internet giants like Alibaba, greater choice has meant that China’s ever growing online army are more likely to follow several brands.
Continue reading How Chinese Social Media is Changing Online Shopping in China →
Long seen as the epitome of success in China, Western luxury brands have often been held up as the way to market abroad and an example of good social media optimisation that other, lesser brands need to follow.
Continue reading How Brands Have Adjusted After the Demise of Gift Giving in China →
Western brands that are trying to get to grips with social media in China know that it is a fast paced and often complex arena and, with nearly 600 million users and a year on year growth of over 165% for mobile shopping, it’s something they have to work hard to keep up with.
Here is our top trend for 2014:
Continue reading Top 5 Chinese Social Media trends for brand →
Brands have long been aware that what sells here in the West doesn’t necessarily sell that well in the East and nowhere is this more noticeable than in China.
Often seen as cut off from the rest of the world, the country represents one of the biggest retail markets for brands and succeeding in it is something akin to the Holy Grail.
Continue reading How Brands Have to Adapt their Marketing in China →
the Chinese SatNav in your Digital Marketing journey in China and the Far East