Category Archives: Social Media

Think outside the “City Tiers Classification” Box in China

City Tiers No Longer Tell the Whole Story for Social Media Marketers

For marketing purposes, companies have tended to look at China’s vast population in terms of City Tiers. Types of city have different characteristics and can affect the way many brands, especially in the West, approach them, both on social media and via other digital marketing methods.

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Top 5 Chinese Social Media trends for brand

Western brands that are trying to get to grips with social media in China know that it is a fast paced and often complex arena and, with nearly 600 million users and a year on year growth of over 165% for mobile shopping, it’s something they have to work hard to keep up with.

Here is our top trend for 2014:

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