Whilst some luxury brands such as Burberry were initially reticent about using shopping sites such as TMall because of trepidation over the ‘grey’ market, the ecommerce site could well be one of the most beneficial platforms for smaller, lesser known Western brands to set up if they want to reach the breadth of Chinese citizens.
Continue reading Why TMall is the Future for eCommerce in China
It used to be that your average netizen in China would hook onto one brand and stay with it… not any more
Lately, though, with the rise of social media platforms like WeChat and Weibo and online shopping through internet giants like Alibaba, greater choice has meant that China’s ever growing online army are more likely to follow several brands.
Continue reading How Chinese Social Media is Changing Online Shopping in China
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