Category Archives: Brand

How Chinese Social Media is Changing Online Shopping in China

It used to be that your average netizen in China would hook onto one brand and stay with it… not any more

Lately, though, with the rise of social media platforms like WeChat and Weibo and online shopping through internet giants like Alibaba, greater choice has meant that China’s ever growing online army are more likely to follow several brands.

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6 things Western Brands should do to get the most out of Weibo

Whilst it may have taken a few knocks over the last year or so with government crackdowns, Weibo is still a favourite with Western brands hoping to get their marketing message across in China. Weibo is essentially a cross between Twitter and Facebook but is one of the major social media players with over 300 million registered users.

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Top 5 Chinese Social Media trends for brand

Western brands that are trying to get to grips with social media in China know that it is a fast paced and often complex arena and, with nearly 600 million users and a year on year growth of over 165% for mobile shopping, it’s something they have to work hard to keep up with.

Here is our top trend for 2014:

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