Whilst it may have taken a few knocks over the last year or so with government crackdowns, Weibo is still a favourite with Western brands hoping to get their marketing message across in China. Weibo is essentially a cross between Twitter and Facebook but is one of the major social media players with over 300 million registered users.
Long seen as the epitome of success in China, Western luxury brands have often been held up as the way to market abroad and an example of good social media optimisation that other, lesser brands need to follow.
Marketing executives in the West are busy checking the stats for Chinese social media to better inform how they promote their brands on social media.
Western brands that are trying to get to grips with social media in China know that it is a fast paced and often complex arena and, with nearly 600 million users and a year on year growth of over 165% for mobile shopping, it’s something they have to work hard to keep up with.
Here is our top trend for 2014: