Long seen as the epitome of success in China, Western luxury brands have often been held up as the way to market abroad and an example of good social media optimisation that other, lesser brands need to follow.
Continue reading How Brands Have Adjusted After the Demise of Gift Giving in China →
It’s something that Western marketers may have steered clear of in the last few years but there is some evidence that aiming advertising at the older generation in China could have substantial benefits. The general apocryphal view is that it is easier to reach China’s ageing population through channels such as television and newspapers rather than online and that social media is just not for them.
Continue reading Is Now the Time to Market to China’s Golden Oldie via Social Media? →
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