Is Now the Time to Market to China’s Golden Oldie via Social Media?

It’s something that Western marketers may have steered clear of in the last few years but there is some evidence that aiming advertising at the older generation in China could have substantial benefits. The general apocryphal view is that it is easier to reach China’s ageing population through channels such as television and newspapers rather than online and that social media is just not for them.

Continue reading Is Now the Time to Market to China’s Golden Oldie via Social Media?