Marketing executives in the West are busy checking the stats for Chinese social media to better inform how they promote their brands on social media.
Continue reading Do the Stats Work for Chinese Social Media?
Western brands that are trying to get to grips with social media in China know that it is a fast paced and often complex arena and, with nearly 600 million users and a year on year growth of over 165% for mobile shopping, it’s something they have to work hard to keep up with.
Here is our top trend for 2014:
Continue reading Top 5 Chinese Social Media trends for brand
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