Taobao, the eBay style customer to customer e-commerce strand of Alibaba online shopping, has created its own social app called Weitao designed to give more interaction between buyers and sellers on the platform.
Continue reading Is Weitao the Perfect Mix of Social Media and e-Commerce? #TaoBao
Brands have long been aware that what sells here in the West doesn’t necessarily sell that well in the East and nowhere is this more noticeable than in China.
Often seen as cut off from the rest of the world, the country represents one of the biggest retail markets for brands and succeeding in it is something akin to the Holy Grail.
Continue reading How Brands Have to Adapt their Marketing in China